The Challenge

Most product launches rely on traditional ads, videos, or landing pages. The challenge was to create something more engaging that would keep users interested and encourage them to spend more time with the brand.

Instead of showing a standard commercial, Samsung wanted users to become part of the story and discover the product naturally through interaction.

The Approach

Working with the Forbes branded content team, I helped design and develop an interactive experience built around a series of video scenes provided by Samsung.

Users could make choices during the story and influence what happened next. Each decision led them through different parts of the experience before introducing the new Galaxy smartphone.

After the interactive video journey, users arrived at a custom animated landing page built with HTML and Vue.js. The page presented the phone’s features, specifications, and benefits through animations, transitions, and interactive content.

The Outcome

The project became a successful branded content campaign and generated strong engagement from users. By combining storytelling, video, animation, and interaction, the experience kept visitors engaged longer than a traditional landing page.

The campaign helped Samsung increase awareness of the new Galaxy smartphone and supported product sales through a more memorable and interactive customer journey.